Why Salespeople Fail
After reading “Why Salespeople Fail,” your view of selling will never be the same. Most modern-day selling systems and sales management efforts have many deficiencies that hurt sales numbers and forecasts. The Sandler Selling System® methodology completely changes the tenor of sales encounters with its honest, no-nonsense, dignified approach to selling that places salespeople firmly in control and will help increase productivity and exceed sales goals.
As an individual with a strong technical background but with little sales experience, I have truly benefited from the Sandler system and Lynda's insight. I use many of the system's techniques on an ongoing basis, especially, up-front contracts, the 70/30 rule, and uncovering prospects' pain. Sandler discards traditional selling in favour of a revolutionary step-by-step system which focuses on attitude, behaviour and technique. I highly encourage sales professionals to engage Lynda in order to learn how Sandler can boost profitability.
R. Naor, President, Liquid Capital Source Corp.